Times+ is an exclusive programme of culture and travel offers for subscribers of The Times & The Sunday Times. They were looking to provide an always on Times+ dining product to reward existing members and further incentivise new member acquisition.
Our proposal was to build a bespoke digital dining solution, fully branded to become a seamless part of the existing Times+ customer journey. Powered by hi-life and Gourmet Society, we provided a diverse range of dining offers at quality independents and chains throughout the UK.
Customer Success Manager comments
“Times+ were looking to enhance their existing product with an always on discount dining solution to stand out from the crowd. We cherrypicked over 2,000 restaurants that closely indexed on the Times+ demographic from our hi-life and Gourmet Society brands, creating something completely bespoke and relevant to Times+ members. Through our API technology, we were able to offer a stand-alone discount dining product to sit harmoniously on the Times+ platform, fully branded and with their own tone of voice. Both teams worked tirelessly in the lead up to launch to ensure precision of the user experience and clarity of the offers. Times+ are a fantastic company to work with and I will continue to offer my advice and support where needed to ensure they achieve their desired outcome throughout our partnership.” – Parris Hall, The Dining Club Group
“The Dining Club Group delivered a product that has not only generated strong engagement with our subscribers, but has allowed us to offer a fully customised discount dining benefit that is clear, consistent and reliable which has been really popular with our subscribers. With developments on both sides, we have launched a great reward for our Times+ subscribers and I would highly recommend using The Dining Club Group to support your customer engagement initiatives.”
– Brand Partnerships Manager, The Times & The Sunday Times