Addison Lee is a global private hire company and London’s most trusted business-class car service. Their Reward Manager was looking to improve their employee benefits package, with the aim of improving staff engagement. The Dining Club Group reached out with the offer of year-round tastecard memberships, providing a four-week window for Addison Lee employees to sign up as a part of a salary deduction scheme.
Account Manager Comments
“Working alongside their Reward Manager, we rolled out physical tastecard memberships as a salary deduction scheme at no cost to Addison Lee. The scheme was quick to implement and our bespoke marketing materials and email communications received a fantastic response from the staff at Addison Lee. We will continue to keep employees up to date with new offers and restaurant updates to ensure they get the most out of their membership.” – Neil Kolat, The Dining Club Group
“The dining card benefit was well received by our employees, with 85 sign ups within the first day alone! 30% of our staff registered for a tastecard membership within the initial window, so we further promoted the benefit to other areas of our business so that everyone had the opportunity to select the tastecard benefit. It has been great to see our employees engage with and enjoy their tastecard membership and I would highly recommend using one of The Dining Club Group’s employee benefits schemes – there is something for everyone.” – Reward Manager, Addison Lee