Engage your customers with an always on dining reward

We are tastecard, gourmet society and hi-life. Our memberships could help your business to stand out from the crowd while saving your customers hundreds of pounds a year.

Find Out How

The Dining Club Group is an established market-leading technology, data and memberships business specialising in customer engagement and loyalty schemes.

Comprising of the three leading dining discount schemes in the UK; tastecard, gourmet society and hi-life, we provide a unique blend of bespoke, robust and scalable dining experiences across thousands of UK restaurant partners. To discover our full range of experiential customer loyalty solutions spanning dining, streaming, cinema, days out, retail and more, visit our sister site Ello.


Restaurant Collection & Delivery

Reward your customers with always-on discount dining, whether that’s from the comfort of their own home or their favourite spot at a local independent. With restaurant collection and delivery available on our dining memberships, they’ll enjoy at least 10% off food to their door from thousands of UK restaurants, 7 days a week.

The Dining Club Group - Increase Customer Acquisition

Increase customer acquisition

Stand out from the crowd and serve up a tasty benefit to your customers by teaming up with the leaders of the UK’s dining revolution.

The Dining Club Group - Engage Existing Customers

Engage existing customers

With a 48% increase in casual dining over the past decade, your business becomes a touchpoint of your customers’ daily lives.

The Dining Club Group - Reduce Churn

Boost retention rates

Reduce churn, make renewal even more attractive and tie customers to your brand with our unbeatable range of dining and lifestyle benefits.

Our dining memberships support the UK’s biggest and brightest businesses with their customer engagement and loyalty campaigns including Compare the Market, Barclays Premier, The Telegraph and Club Lloyds.

Get in touch to discuss how The Dining Club Group could engage, retain and reward your customers by saving them an average of £304 per year!

Make a big impression

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Years Experience


UK Dining Destinations


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